It's not often that businesses encounter win-win scenarios – those developments that truly enable an organization to have its cake and eat it, too. Mergers and partnerships are dependent upon compromise and negotiations. Most of the time, that's a good thing – these initial concessions and discussions can yield lucrative benefits down the road, as well as help the businesses involved better articulate their core values. Sometimes, though, it can be nice for an organization to just do something for itself.

Reselling cloud and IaaS solutions can be one of the routes through which a business can actualize this possibility. Enterprise-class cloud computing is one of the most prominent technological innovations currently changing the way organizations do business, so it's no surprise that many companies that have integrated the cloud into their own operations models and recognized its success want a piece of the action.

For any number of reasons, from budgetary concerns to business objectives, a company may not see developing the infrastructure to become a full-fledged cloud service provider in their future. By reselling their cloud services, however, they get to reap all the benefits and profits of being a cloud provider without actually having to develop, test and implement the crucial infrastructure. It's a win-win scenario.

IaaS clouds for everyone
Reselling IaaS clouds enables a company, perhaps with built-in name recognition or a reputation established over a long period of time, to pass on the benefits of the cloud that they are enjoying from a lesser-known IaaS cloud provider. They can achieve this by placing their own name side by side with the CSP, or by using white-label clouds to put their own name at the forefront of their cloud solutions offerings.

Techday contributor Heather Wright recently compared reselling cloud services to cross-pollination. Organizations that pass on their IaaS to another business help strengthen both their connection and that of the overall network. The cross-pollination can also extend across platforms and applications. Wright noted that many cloud resellers are electing to tether mobile applications and other offerings with their IaaS to present even more attractive packages for potential adoption.

Enterprise clouds for freedom
What enterprise clouds – in both their original and resold iterations – offer adopting companies is an increased level of freedom. The scalability and integration levels that CSPs offer leave it up to the business to determine which of their critical functions and interests will be migrated to the cloud, but they can also remain secure in the knowledge that even if they transfer a minimum number of operations, their​ data storage and security solutions won't be any less powerful. The coupling of increased independence with better security is another win-win situation

Additionally, CSPs offer adopters the ability to resell and profit from their services. This policy indicates that CSPs are focused on developing the overall cause of cloud computing, rather than acting only from their own business interests, according to TechTarget. This sort of collaborative emphasis can be rare in the business world, but with cloud computing, it's not unrealistic for adopting businesses to expect that they're getting a service that prioritizes their liberty and security first and foremost.