Mobile devices are a part of our everyday lives, so why shouldn’t these endpoints be used to access cloud platforms? According to numbers from the Pew Research Center, around 64 percent of American adults owned a smartphone at the end of 2014 – a marked increase from 35 percent in 2011. This number has no doubt grown even larger in the year since the study was conducted, making it crucial for businesses to determine where mobile technologies fall into their own computing strategies. Some have implemented bring-your-own-device policies, allowing employees to utilize their smartphones and tablets on the job for a number of important benefits.

Why not take BYOD one step further and integrate it with a cloud solution? Here are a few mobile cloud use cases that will be getting a boost in the coming years, and why it’s important to consider mobile tools when investing in cloud infrastructure:

“The popularity of mobile cloud solutions will facilitate the creation of new software models.”

1) Data management

Cloud infrastructure is helping businesses better manage their data. Smart Data Collective contributor Juned Ghanchi stressed that the paradigm of mobile cloud computing is beginning to shift from incorporating individual devices to the development of software models focusing solely on mobile deployment. This will create better, more easily-accessible tools and help usher in a new age of cloud computing.

“The incorporation of mobile technologies is expected to push cloud computing beyond conventional norms,” Ghanchi wrote. “The utility of mobile computing is mostly associated with location, usage and cost. It will also result in freedom for users to switch between devices with data security in place irrespective of a different device.”

Thus, the popularity of mobile cloud solutions will facilitate the creation of new software models, which will enhance security and allow users to better manage their data no matter where they are or what device they’re using.

2) Customer relations

Hyperscale cloud providers are taking advantage of the benefits of mobile cloud computing by integrating tools geared toward helping companies improve business processes and boost productivity. Notably, according to CIO contributor Mary Branscombe, the intelligent assistant of Windows 10, Cortana, can integrate with Microsoft Dynamics CRM. This enables business owners to manage their cloud-based customer data remotely and, therefore, it helps them stay abreast of what their customers want and need.

Customer relationship management tools can integrate with the cloud and become more effective.Customer relationship management tools can integrate with the cloud and become more effective.

3) Internet of Things

According to data from Gartner, there will be approximately 20.8 billion connected things in use by the end of 2020, demonstrating a clear need to strengthen mobile networks and incorporate sensors and readers into everyday technology. The cloud is no different – in fact, according to Ghanchi, the cloud will help enable the IoT. Infoworld contributor and cloud computing expert David Linthicum touted the role of the cloud in laying the groundwork for the IoT and the big data it generates.

All of these things – data management, customer relations and the IoT – only brush the surface of mobile cloud capabilities. Making an investment in cloud infrastructure that can work with your mobile devices is the first step to garnering the mobile benefits of cloud computing.