Enterprise-class cloud computing has some large shoes to fill. According to CIO contributor Bernard Golden, the cloud is in the middle of wresting the mantle from the internet as the dominant change-driving paradigm in computing, the next in a line of succession that spans from the PC in the 1980s to the Web in the 1990s and 2000s. That makes the 2010s the cloud's decade to show what it can do. There are several different contributing factors to the rise of the cloud and the speed at which enterprises have integrated critical business infrastructure and information, including the growth of big data and the positive effect of increased scalability on higher profit margins. There are some other more intangible forces that are behind the cloud's rise to the rarified air of the other major technology developments in the 20th and 21st centuries.

1) It's the economist's choice
The cloud resonates with some breakthrough economic evidence: Golden cited the Jevons Paradox in relation to cloud computing. It's a principle developed by Victorian-era economist William Stanley Jevons, which found that as the price of a vital product or service (in Jevons' case, coal) decreased, its actual use rose. This went against the previously held notion that people would spend the money they saved from the price drop in one product on a different entity, instead of purchasing more of the same. However, as vital products became more cost-effective, people began finding more areas to use it in.

Such has been the effect of cloud computing, which separates it from most other services offered – since it is scalable, businesses and users are able to use it to do more things and deploy more key infrastructure in the cloud for less or similar costs.

2) It offers the power of forgiveness
The nature of traditional technology solutions is a relatively unforgiving one – if a personal computer died, whatever files a user hadn't been able to back up would likely be gone forever. A business targeted by a successful hacking attempt, through no fault of its own, is punished by data breaches, slashed profits and consumer attrition. If legacy hardware was incompatible with a new software solution, new costs would accrue. According to ZDNet, businesses that deploy enterprise clouds are able to offer forgiveness for user problems and contribute significantly to disaster recovery planning. Redundant storage of critical data and housing IT services remotely in an IaaS cloud create a much stronger and more forgiving contingency ecosystem than can other services.

3) It redefines the dimensions of movement
While technology insiders and adopting businesses call it "moving" to an enterprise cloud solution, it's important to remember that the "move" to the cloud isn't a typical relocation, according to ITWeb. Businesses aren't just relocating, they're colocating, and it's important to check conventional concerns about large-scale business decisions at the door. Moving critical infrastructure to an enterprise IaaS cloud isn't like moving the IT department to a different city. The virtualization of data in cloud servers, for example, provides a level of support that is more available anywhere, adding a new dimension to the maneuverability of mission-critical information.