For businesses looking to store their data, the question is not whether they will join the cloud, but rather which cloud platform they will join. With the cloud permeating business transactions, it is important to make an informed decision about the service an organization requires. Here are three crucial factors to consider when deciding what type of cloud service provider to choose:

1. Security: This is perhaps the most important factor for companies, since ensuring customer security represents such an integral part of business-client relations. When it comes to security, the public cloud is susceptible to breaches. That is because the public cloud operates around multitenancy. What this means is that private data stored by a company runs the risk of being seen by another tenant of the same cloud. This problem does not exist in the enterprise cloud, which is tailored to the specific needs and security measures of each business it serves, according to ZDNet. Businesses in the enterprise cloud can expect to access their data securely – and with firewalls in place, they can rest easy knowing that data will not be compromised.

2. Accessibility: For businesses, being able to access their information at all times is a necessity. With a recent outage at a public cloud provider, there has been widespread concern about the reliability of that deployment model. One criticism of the public cloud is that when outages occur, users are left to weather the storm without knowing when it will blow over. That lack of communication is not an issue in the enterprise cloud, which puts each business at the helm of its cloud platform, therefore erasing the anxiety of uncertainty about the status of stored data.

3. Mobility: Part of the cloudward expansion has been fueled by the growing mobility of businesses worldwide. Organizations want to be able to access their data remotely, so that employees anywhere in the world can join the decision-making process. With the enterprise cloud, this process is made easy by offering businesses a secure space that can nevertheless be accessed anywhere with Internet.

Because the enterprise cloud meets all three criteria above, it is no surprise that it continues to grow at a rapid rate. According to a study from TheInfoPro, the amount of money businesses with cloud budgets will spend on cloud computing is set to grow roughly 69 percent annually over the next two years.