Organizations considering cloud adoption have a litany of choices. While options are certainly a good thing, it can be difficult to evaluate the whole field and determine which cloud solutions best fit a company's needs. Businesses migrating to the cloud shouldn't do so hastily, because it is a big change with far-reaching organizational implications. Knowing what to expect in the cloud environment will make the transition easier and enable adopters to hit the ground running. Not all clouds are created equal, however, as Velocity Group founder and cloud expert Jonathan Kropf recently stated to ITWeb.

Kropf asserted that many words associated with cloud computing are used interchangeably, which prolongs confusion in business circles and is detrimental to the efforts of cloud service providers that take care in developing specific offerings. He said that "cloud" is often used to mean "hosted," although there are clear differences between the two. Hosted services are what the name implies – solutions that providers offer as augmented benefits of enterprise cloud adoption. Infrastructure-as-a-Service, in particular, is not a basic offering from CSPs – it's an additional service that can improve the efficacy of corporate operations infrastructure and security. Kropf said that IaaS clouds are growing in prominence at the end-user level and for cloud resellers.

Beyond the hosted-cloud dichotomy, many businesses are still getting tripped up by the private vs. public cloud debate. Concerns about security and reliability in multi-tenancy environments that dissuade public cloud adoption often obscure the fact that these fears are not as pervasive in the private cloud ecosystem. Forbes contributor Richard Bliss wrote that the private enterprise cloud is the perfect landing point for companies concerned about data storage and security.

"It's a convenient middle ground between a traditional, on-premises datacenter and full-blown public cloud computing," he wrote. "In other words, a private cloud is an attractive way to tap into all that cloudy hype: To reduce costs, increase efficiency, and become a much more efficient organization."

The shift from enterprise cloud to reselling cloud
Once businesses have grown accustomed to the newfound flexibility and agility of the enterprise cloud support system, they may look for ways to increase profits. Becoming a VAR cloud provider enables organizations to benefit from the cloud model without having to do the work of building it, according to The VAR Guy contributor Ira Simon. A partnership forged with minimal resource costs will be an immediate boon for enterprise profitability, while IT considerations can still be largely handled by the acumen of the original CSP. Additionally, white-label clouds offer organizations the opportunity to affix their own name prominently to the proffered solutions, building their industry reputation and agility.

Reselling IaaS enables businesses to realize the benefits of both of the previously discussed opportunities – private solutions offerings, as well as reselling cloud services. While trust and reliability are two less tangible concepts that aren't often discussed for their effect on the bottom line, precisely because they're not easy to quantify, in the increasingly social economy, being viewed as an industry leader that can offer viable, effective services for a variety of needs can lead to good press and future offers.