Nowadays, it's hard to not hear about the cloud. The technology has immersed itself among businesses, individual consumers and government IT initiatives.

While some people may be getting sick of hearing all the hype surrounding the cloud, the multitude of benefits that arise from it are justified, noted Forbes contributor Debra Donston-Miller.

Justifying cloud hype
"The cloud is not the first technology to suffer from the overhyped problem," Donston-Miller wrote. "It happens any time a promising new technology starts to take hold."

The rapid evolution of the cloud over the past few years has led to some confusion among businesses, and many still lack an understanding of how to either implement or access cloud-based services. While cost-effectiveness by reducing the need for IT hardware and more streamlined processes are the most noted benefits, the hype may be blurring the lines for companies trying to gain a better grasp of what it can really offer. As multiple cloud platforms, including private, public and hybrid, are sparking more interest, they're not helping to provide more clarity.

Cloud service providers that demonstrate to their customers how to successfully transition to such platforms will find themselves at a distinct advantage compared with their competitors, noted Donston-Miller.

Sorting through various options and figuring out how to deploy cloud-based solutions may be challenging, however, cloud service providers such as Peak that offer services including infrastructure-as-a-service white cloud, can make the transition and deployment of the cloud less complex and significantly faster.

Just as a recent report from Technology Business Research, Inc. estimated private cloud adoption to generate revenues upward of $69 billion in 2018, cloud hype will likely only increase.

Other cloud solutions, including platform as a service, will soon be evolving as well, representing another option for end users, according to InfoWorld contributor David Linthicum.

​Evolution of IaaS and PaaS clouds
PaaS today is not the same as it used to be, which was defined by anything related to application development. However, today PaaS is morphing with IaaS into a single platform, which may soon make it harder to separate each solution's concept.

"PaaS isn't much good unless you have the infrastructure to support the resulting applications, and IaaS doesn't really help unless you have the ability to create solutions that run on the infrastructure," Linthicum wrote. "PaaS must have infrastructure, and infrastructure must have PaaS."

Just five years ago, PaaS was designated as a platform for applications, development, testing and deployment. Now it's quickly changing with evolving IaaS cloud solutions – a reason why IDC found that it's growing 30 percent each year.