Some businesses are anxious about moving to the cloud. Their reservations could be due to a whole host of factors, but a lot of it boils down to control. By storing information in the cloud, some businesses fear that they relinquish control over it. . Some online surveys have found that businesses without proper backup in this situation are forced to shut down within 12 months. Meanwhile, businesses in a similar situation but with a cloud backup would find themselves perhaps inconvenienced, but their data would be safe.

And in the enterprise cloud, the fear of losing control over business data is unfounded. Unlike the public cloud, where individuals and organizations entrust their data to their cloud service provider, the business cloud puts the company in control of its data. This need for control became more desirable not just for organizations but also for individuals following an outage at a major public cloud service provider, according to VentureBeat. The outage – which lasted almost two days – illuminated the lack of user agency in the public cloud, and led one user to publicly claim, “My subscription is up in the next month, but I won’t be renewing.”

The enterprise cloud leaves customers happy by putting them in the driver’s seat. Each business cloud is tailored to the needs of the organization it serves, meaning companies never have to worry about their information crossing paths with other users.

Joining the cloud and reaping the benefits
According to two recent articles featuring industry executives, cloud storage is rapidly dominating business IT solutions. The reason for this is simple: The cloud is more than a place to just store data. It is also a platform to enhance the quality and expediency of business operations. A representative for a company is on vacation in Hawaii when he happens to run into a potential investor. He takes out his smartphone on the beach and taps into his company’s network, showing the prospect a PowerPoint that documents his organization’s growth plans for the next quarter. Hands shake, numbers are exchanged, and a deal is on its way to getting inked. This is the cloud advantage.

In the first article, industry executive Jay Snyder pointed out that many companies are turning to the cloud not only for the remote storage it provides, but for its potential to increase business transparency. According to one IT exec Snyder spoke to, the cloud is more than just “parts of technology” – it’s a platform where businesses can encourage communication.

In a separate article, TechRadar interviewed cloud storage manager Rob Custons to understand why so many people – businesses and individuals alike – are moving to the cloud. The numbers are indeed staggering. A study by Awesome Cloud predicts that enterprise cloud-based services will be an almost $32 billion industry by 2016/17, representing a significant increase over its current $18.3 billion estimation. This growth is due to the cloud’s mounting presence in everyday life, Custons said.

“We are confident that the cloud will be integrated into more pieces of software and a larger range of devices in the next few years,” according to Custons.

Cloud refrigerators?
In his interview, Custons went on to envision a future where the cloud is literally everywhere. Get that favorite cake recipe from your cloud-based fridge. Sync up your watch with music on the cloud. According to Custons, these developments are already happening, with efforts underway to create more sophisticated software exclusively for the cloud that will enable cloud operations to seamlessly blend with the world we live in.

Business’ embracing of the cloud represents one important step in the integration of the cloud into daily life.