Many of the organizations that have spent some time in the cloud are using their newfound scalability and flexibility to participate in cloud partner programs. In doing so, they join together with like-minded providers of different services to create powerful, elastic supply chains for 21st century business demands. Outsourcing and strategic partnerships can often create grey areas and unforeseen issues, as one or both sides struggle to reorient their organizational models to best incorporate their newfound business-to-business connections. This disconnect can pose later problems for asset compatibility, information accountability and investment potential, among other issues.

However, scalable cloud architecture can reduce dependencies and potential complications for partners and supply chain vendors, according to SmartPlanet contributing editor Joe McKendrick. The enterprise cloud framework encourages synchronicity between organizations, reducing logistical concerns and enabling businesses to focus on developing mutually beneficial projects.  

"[C]loud computing is opening up new frontiers for business-to-business interactions as well," McKendrick stated. "Most notably, vendors are becoming parts of online community networks affiliated with major hubs, capable of sharing information on business lines, transaction histories and analytics."

VAR cloud providers can take this community investment a step further, according to The VAR Guy contributing writer Christopher Tozzi. Companies already part of strategic cloud partner programs with different service providers can leverage a platform that combines cloud services with their own solutions to become more attractive for merging with other interests.