The enterprise cloud may be entering a new phase, according to CompTIA's Fourth Annual Trends in Cloud Computing study. Early adopters of the technology are now seeking out more benefits and efficiencies, and more organizations are looking at ways they can enter the industry for the first time, according to the study.

Research directors of the study, Carolyn April and Seth Robinson, spoke recently with FierceEnterpriseCommunications, with April saying cloud acceptance and adoption have become dramatic this year. About 90 percent of companies surveyed have some kind of cloud presence as it stands right now, as organizations have started to realize they can cut costs and become more flexible with the technology. Now that a number of organizations have had five or six years in the cloud, there has been enough time for proof points to emerge for some companies. Those who have held off have started to see the benefits other organizations have started to reap from the cloud and now want to bring their own projects into the technology.

"Once companies hit a stage where they are using cloud systems as a standard part of IT architecture, they weigh the pros and cons of various providers and models and continually shift to achieve the optimal mix," Robinson said. "A healthy percentage of companies are moving from one public cloud provider to another, moving from a public cloud provider to their own private cloud, or moving applications back on premise."

Key points from the report show more organizations are now switching vendors to find better security, costs, standards and customer service. Organizations are also starting to use the private cloud more, with a big motivation being improvements in security. More companies are also starting to move into a hybrid cloud model, as 60 percent of the survey's respondents said they are undergoing "some sort of secondary move" with the cloud. April said they are also seeing companies letting go of old skills and retraining or bringing in new people to help make sure the enterprise cloud thrives. Robinson said organizations are now more willing to look into and understand the basics of the cloud to help it work well within the company.

Private cloud seemingly the favorite
According to a recent survey from Palmer Research and QuinStreet Enterprise, the private enterprise cloud is the most popular level of deployment for businesses. About 65 percent are using or plan to use this model, as 70 percent of respondents have security concerns that have caused them to lean this way. Sixty-nine percent have concerns regarding privacy, 62 percent uptime and 61 percent about the control of their data, which the report said are likely the main reasons why this variety of enterprise-class cloud computing has become so popular.