Email is an integral part of any enterprise. It is how employees communicate with each other and with the company's customer base. Of course, this interaction produces a significant amount of data which must then be stored. According to industry executive Richard Pinson, the enterprise cloud is becoming the optimal storage platform for such information.
As Pinson pointed out, storing emails in the cloud makes the cloud service provider responsible for managing the infrastructure of the platform. This takes the burden off enterprises and also strengthens a company's security blanket in the event of an outage or some other disaster recovery situation.
Everyone, but especially businesses, want to ensure that the email information they are storing remains private. As InfoWorld points out, one of the key benefits of the enterprise cloud is the privacy it affords people. Whereas public cloud users risk their information being vulnerable to other people on that platform (as well as malicious third parties), the business cloud takes the additional security measure of featuring identity-based encryption to guarantee that only the people who should be accessing information get to see it.