In 2013, businesses and public sector organizations experienced an ever-increasing number of breaches and other security issues, while privacy protection has long been one of the leading concerns when it comes to cloud computing deployments. However, while public models were certainly served with a crushing blow by scandals such as the National Security Agency's surveillance program, enterprise-class cloud products are on the up and up going into 2014.

Companies that want to capture all the advantages of cloud computing but want to minimize the risks related to security, privacy and general information governance can get a leg up by acquiring private services. In the new year, analysts are calling for major growth in the enterprise cloud computing market, and much of this will be driven by the fears that manifested at the outset of the technology's commoditization, and intensified in 2013.

What security will look like next year
Computerworld recently reported that many organizations will likely begin to move toward zero-trust models for cloud deployments and general data management practices, as the cost of breach continues to become more damaging. These models would be characterized by the migration of all information currently stored in public environments to private ones, along with a variety of protection-based upgrades.

According to the news provider, one study from the Information Technology and Innovation Foundation revealed that American-based cloud service providers stand to lose roughly $35 billion in revenues as the result of privacy protection concerns generated by the NSA's activities and other cyberthreats. This would represent losses of between 10 percent and 20 percent, buckling the United States IT sector.

However, other analysts have contested that fears specifically related to government spying are nothing new, and have rather been around since the Patriot Act was passed. Regardless, though, the cloud sector in America is not expected to simply lie down and accept its fate, but is rather becoming more aggressive in its pursuit of more secure computing environments for clients.

Computerworld suggested that certain trends will begin to intensify in 2014, including more widespread use of encryption protocols and technology, as well as a closer attention to data ownership details among decision-makers. Finally, the source projects that transparency on behalf of vendors will be a focal point moving forward.

Awareness to have positive impact
CIO Magazine recently listed several predictions for the cloud computing market in 2014, and asserted that the new year will likely see more market segmentation and increased awareness related to both purchasing options and security needs. Additionally, the source stated that more advanced cloud options will empower smaller firms with access to the most effective software, platforms and infrastructure services available.

Whereas the cloud has largely been the responsibility of IT departments, the news provider asserted that human resources and marketing employees will become far more involved in deployments and management responsibilities in the coming year. Businesses that take a proactive approach to enterprise cloud computing deployments will likely be at a competitive advantage in 2014.