One of the things that enterprise-class cloud computing is designed to do is bring objectives together. Enterprise clouds can consolidate data centers, eliminate unnecessary redundancies and streamline IT infrastructure. The cloud functions in part due to the inherent links of operations, business models and organizational approaches. Many companies looking to implement cloud computing, however, do not mirror this convergence-promoting ethos in their personnel decisions. It is understandable that departments and leaders may be reticent about committing wholly to enterprise cloud adoption if it involves significant changes to their operations' techniques and resource deployment practices, because people don't want to compromise their own standing within the company. Business leaders can look at start-up companies with tiny staffs and no internal IT that leverage hosted cloud solutions for success and grow concerned that consolidating for the cloud could turn into downsizing for the cloud.

Every business is different, however, and what works for one doesn't make sense for another. Cloud computing benefits the way resources can be deployed – it doesn't eliminate the need to have them at the company's disposal. Cloud computing is a group effort, and successful integration depends on the various expertise of personnel in different departments contributing to overall data interoperability and resource optimization. 

The tech-spending future of the CMO
The rise of big data analytics and the solutions that enterprise clouds provide for its storage and sharing keep bringing the two trends closer together. CMOs, who rely on the insights divined from all this data, will become increasingly involved in IT decision-making, according to ZDNet contributor Heather Clancy, as they need to have the tools to make effective use of data automation and implement new algorithmic strategies. Even the CMO Council is taking a more active role in the promotion of technology intelligence learning among marketing executives.

"CMOs have to own customer experience and be hyperactive in examining every touchpoint and nuance of customer interaction," stated Donovan Neale- May,  the executive director of the CMO Council. "This requires better integration and mining of customer data and a wider remit to affect change in operational practices, processes and systems that alienate the customer and undermine marketing promises."

The CIO as digital executive
CIOs will also have to undergo a partial role transformation as enterprise IaaS clouds incorporate more of daily IT operations and infrastructure. The cloud as a holistic solutions service can lead to an organization's leaders conducting business directly with cloud service providers, with the IT department taking a more reduced role in the integration of a new strategy that is partly IT infrastructure and partly everything else. However, wrote Wall Street Journal contributor Irving Wladawsky-Berger, CIOs can view this development as an opportunity, not a slight. Because the cloud will centralize business operations, CIOs can wield further control in the proliferation of cloud-dependent areas. IT will become a more complex system and will require more sophisticated engineering methods, and CIOs will be looked to for more decision-making in the long run, provided that they expand their energies to incorporate the insights other personnel provide.