A recent study shows that the enterprise cloud is quickly gaining momentum among companies, and emerging as the best and most popular platform in which to do business. The report – carried out by 451 Research – found that among organizations, almost half now use a cloud service provider to meet their business needs, with a large percentage of those deployments being private cloud platforms. The money going into the enterprise cloud is not expected to go down anytime soon, with projections of a 4 percent increase in private cloud spending over the next two years. As business IT funds are increasingly being funneled into establishing and enhancing a company’s presence in the cloud, the overall value of the cloud is on a steady rise.

By 2017, cloud projected to be valued at more than $100 billion
The cloud represents a big industry now, but according to research firm IDC, its current business is nothing compared to where it will be in three years, Network World reported. The research found that the cloud is growing at a 23.5 percent annual compound rate. To put that in perspective, the yearly increase of the cloud is five times faster than the overall growth of the technology sector. The rapidity of enterprise cloud growth is understandably turning some heads, and it would not be surprising if the IDC study leads to an even greater incline in cloud adoption.

The reasons behind such impressive and continuous growth
So why is the cloud experiencing such enormous expansion? According to IDC, it’s because companies are increasingly realizing the myriad ways a cloud can maximize business benefits better than a physical storage platform. Chief among these factors is the inherent mobility of the cloud – the fact that it can be logged into anytime, anywhere. This accessibility is allowing even the smallest businesses the opportunity to globalize operations, since their cloud presence allows them access to the world market for the first time.

Another reason behind the enterprise cloud’s success is the storage space it provides, which is far greater than the options that came before it. Like its mobility, the added storage space allows businesses an easy way to expand operations without having to worry about paying extra costs. With the cloud, mobility and huge storage already exist – the only thing companies have to do is harness them.

Security: An often overlooked benefit of the cloud
Consumers and enterprises alike can be forgiven for having their doubts about the cloud. After all, it is ostensibly a public platform, and some worry that information stored in the cloud is extremely vulnerable to a data breach. But it is important to make a distinction between the public and enterprise cloud. In the public environment, security concerns are valid, since information does exist in a relatively public sphere that can be maliciously breached.

But the private cloud eliminates such concerns by providing a secure infrastructure tailored to protecting enterprise information. As cloud expert Peter HJ van Eijk points out, people worried about the security of the cloud need only look to a credible cloud service provider to have these fears assuaged. Indeed, a strong enterprise cloud has the potential to be far more secure than a company IT department, van Elijk states.

“The market is nearing a ‘tipping point’ where the cloud may actually be more secure than on-premise IT,” he claimed.

The key, then, is for the successful business to choose their cloud provider wisely, and settle on one that meets their security needs while at the same time having the ease of operability and mobility inherent in any good cloud.