Cloud based services have so much potential for innovative growth, but certain factors are holding it back. Cloud computing security concerns are pumping the brakes on progress, but the cloud is more secure than ever.  Security vendors are raising the confidence level on cloud computing and dispelling these myths.

Fears about cloud security
Society's wide and immediate access to information makes it easy for cloud security breaches to become big news. A survey by RightScale determined that "Cloud Beginners" were more likely to see cloud security as an issue versus those who had more experience with the cloud, whom the survey called "Cloud Focused." These results indicate that the more familiar with the cloud an organization becomes, the more likely they are to correctly perceive it as secure. For both "Cloud Beginners" and "Cloud Focused" groups, from 2013 to 2014 there was a decline in the percentage that saw cloud security as an issue, demonstrating that cloud innovations themselves are raising security confidence.

Though the numbers change among time and types of users, the fear still exists. Security vendors are working to diminish that fear altogether, so more people can experience the wealth of opportunity the cloud provides.

Current status of cloud security
In order to dispel the fears that surround the cloud, many regulations and security measures have already been set in place. One security standards that organizations can optionally adopt is the ISO/IEC 27001 Information Security Management. This standard provides guidelines on how to increase security by identifying risks and implementing controls.

Looking to the future of security
Members at the OnCloud 2015 Conference discussed potential solutions to the cloud security fears. One such suggestion involved enterprises sharing more information about data breaches in order to strengthen the security even more, according to eWeek. Security vendors at the conference also advocated for stricter identity and access control.

Business Innovation recently named several security features that cloud users should expect to see in the near future, one of which is adaptive behavior profiles. In the business world, these profiles will evaluate the true users' behavior such as which services an employee typically accesses, how long those services are accessed and at what time of day it happens. Should user behavior change, the proper administration will be notified. For example, if an employee typically uses cloud computing services from their office in Chicago, his or her work administration would be notified if those services were being accessed from Europe.

Cloud based services hold a promising future, and the progress is hopeful. With further security improvements, users of all experience levels will be able to enjoy the benefits of cloud computing without any hesitation.