For businesses, the cloud has become as ubiquitous as the briefcase. And just like a good briefcase, one must select a cloud service provider not just on the name, but on how well it will holds their stuff. Reliability of service is one of the many reasons businesses are increasingly turning to the enterprise cloud to meet their needs. Here are four ways the enterprise cloud can help improve any business:

1. Makes business data more secure: In any business where transactions are involved, security is of supreme importance. When that trust is breached, the business’ reputation invariably takes a hit.. A recent example of that is a series of data breaches against major retailers, resulting in millions of customer data records being exposed. Brand perception expert Ted Marzilli said the breaches will negatively impact the reputations of affected businesses. “It is going to have a financial impact,” he said. The enterprise cloud helps ensure data security by putting clients in charge of their own data infrastructure. Since companies keep track of their own enterprise cloud, they can take charge of, monitor and secure their data in a way the public cloud does not provide for.

2. Provides room for growth: Because each enterprise cloud is tailored to specific client needs, it provides an environment for rapid growth. This is one of the reasons that the appeal of the private cloud is spreading internationally. According to Web Host Indusrty Review contributor David Hamilton, South Korea is one of the recent countries to look into expanding its private cloud presence. Hamilton reported that South Korea is attracted to the infrastructure of the private cloud as well as the security it provides. Cloud spending in the country is projected to grow an average of 22 percent per year until 2018, with much of that growth occurring in the private cloud. And based on a MarketsandMarkets report, such growth is not confined to South Korea, with the global government cloud market expected to leap from roughly 3 billion to 18.5 billion by 2018. Much of that growth will take place in the private cloud, Hamilton reported in a separate Web Host Industry Review article.

3. Expands business: The cloud is global by nature. Information uploaded there can be accessed virtually anywhere in the world, which means an employee can just as easily check the company logs from an airplane as from the office. The fact that companies can access their data both remotely and securely is one of the prime draws to the enterprise cloud.

4. Consolidates: Businesses are always looking for ways to expedite their operations. The enterprise cloud provides a platform for that to occur without the business actually having to do much. As IT expert Edward Newman told EdTech​ contributor Alan Joch, “The idea is you have one cloud that provides multiple services, some of which may be at the infrastructure level, some at the platform level and others where applications get the full value out of the private cloud investment.”