As companies continue to move data infrastructure into cloud-based systems, they are finding cloud has a variety of tools to help manage an office environment. Besides data exchange, information storage and the other common uses for offsite systems, the cloud can help a company with face-to-face interactions. Recent reports indicate video conferencing is on the rise and the cloud is the preferred platform to host it.

Why video conferencing is popular
Industries are becoming increasingly global and geography can no longer be seen as a viable obstacle to slow company growth. But even gathering people within one's own office in a singular room can be time-consuming and wasteful compared to technological alternatives. At one time, it seemed Web conferencing was the answer to these issues. Recent findings published by the Global Industry Analyst, Inc. however, have discovered the limits of Web conferencing and the demand for video options.

The Global Industry report suggested lack of engagement was the major disadvantage of Web conferencing. The report found 76 percent of business professionals surveyed were less likely to pay attention in a Web conference than a video conference. Survey participants admitted to writing personal emails, eating and even using the restroom during Web conferences. The majority were found to want face-to-face video options when communicating with managers, human resources and customers.

Using the results of this report, it can be seen that video conferencing is seen as more efficient and personal compared to other online options. It is also becoming more commonplace. Of all those surveyed, 76 percent said they use video conferencing at least once a week. Citing a different survey, Eweek states 93 percent of organizations are looking to include video conferencing in their office communications within the next year.

Why the cloud is the preferred platform
Eweek reported on data collected by Infonetics Research analysts that indicated the cloud would be the primary platform for the growing video conferencing demand. The Infonetics analysts found that at least 50 percent of organizations surveyed would be using private or public cloud systems to run their unified communications by 2016.

In a recent article, TechTarget went into detail about why companies are moving video conferencing to the cloud. The primary reason, the article states, is to save money. Cloud technology means a company doesn't need to invest in complicated control units and infrastructures. Other factors that have encouraged companies to see the benefits of cloud computing include the ability to extend the conferencing network and support a variety of devices. The Global Industry report found employees discovered many advantages in being able to use personal devices on the company network. Thirty percent said they had used mobile devices, such as phones, to participate in company conferences.

The evolving technological landscape is another reason for the adoption of cloud computing. Cloud systems have been found to be more flexible than other systems in adapting to technological innovations as they occur. TechTarget reported findings discovered by Nemertes Research demonstrating companies who used cloud video conferencing technologies were more satisfied than companies that did not.