The cloud has made a name for itself as a cutting edge way for organizations to increase productivity. According to ITProPortal, the changing face of business communications is a response to how enterprise-class cloud computing has altered their capabilities. Collaboration and mobility are just a few of the benefits shown to be products of this new development, and companies are actively seeking ways to access them for themselves.

This means selecting a cloud architecture. Public clouds, however cost-effective they may seem at the time, can leave much to be desired in terms of security and performance. Competition for bandwidth can inhibit businesses from enjoying the full potential of their service. While initially more expensive, the benefits of private cloud address the shortcomings of its public counterpart. According to TechTarget contributor Mark Eisenberg, the "operational efficiencies" that private enterprise clouds facilitate over time are where companies will see the most advantages.

Simply put, private infrastructures allow for streamlined and enhanced application development and maintenance. Because resources are both shared by apps and not accessed by other cloud clients, system use can be better allotted for. This is especially useful for applications that require frequent updates.

But according to Eisenberg, many companies are failing to pursue private cloud deployments with the right mindset.

"The way enterprises currently approach the private cloud model is reminiscent of the definition of insanity attributed to Albert Einstein: doing the same thing over and over again and expecting different results," he said. "If an enterprise deploys a private cloud and uses it the same way it uses its existing virtualized infrastructure, that enterprise should not expect any significant improvement in efficiency."

Eisenberg said that companies need to understand the differences in their new technologies in order to truly benefit from them.