Can innovating too quickly be bad for you? According to ITworld, it can. Contributor Nancy Gohring presented a few catchy terms gathered from cloud industry leaders that make innovation sound like an illness. Among the afflictions associated with technological development were "analysis paralysis," "legacy vendor inertia" and "tech indigestion." It's pretty clear what each of these mean on their own, but taken together they paint a picture of an industry in which cloud service providers have to do more to emphasize what's most important about enterprise clouds and make the adoption decision easier for companies to digest.

Getting started in cloud computing is the hardest part for most businesses. The fact that the initial adoption process and its surrounding concerns are the most-cited problem with cloud computing should itself be an indication of the positive partnership and benefits that CSPs offer their clients. The fact remains, however, that innovation inundation is probably not the easiest course of action for potential adopters to stomach. The as-a-service models are one of enterprise cloud's most intriguing and high-performing assets in this regard, as they enable businesses to sample solutions on the enterprise cloud menu without locking themselves into ordering a multi-course banquet that they end up not wanting.

An increased desire for enterprise flexibility is part of the reason many companies switch to the cloud, reported PCWorld, as information storage and business agility dominate company priorities. IaaS clouds are a fundamental ingredient for better business scalability. Adopting firms can easily migrate parts of their operations to the cloud, replacing legacy systems and leveraging service-level agreements into fully fledged, meaningful partnerships.

How reselling IaaS gets the blood pumping
Adopting companies that choose to develop a white label cloud with their original CSP can pass on the benefits of IaaS by reselling it as their own solution. Resellers have access to the cloud storage and services that they already retain from their CSP while being able to benefit their own business by attracting new business. This can help relieve the inertia and indigestion that Gohring described, as white label cloud sellers can leverage piecemeal solutions for new businesses with the benefit of knowing how an organization reacts to the cloud.

For companies that already have a high degree of visibility and market reputation, offering IaaS and other services can make it more likely that companies will end their paralysis and adopt. They could be more attracted to working with a business they know and trust instead of a startup or relative unknown.