To expedite operations, businesses are turning to the enterprise cloud in packs. Businesses that choose to make this move immediately find themselves reaping the benefits of a platform that enables massive storage space, unparalleled ease of use, and the ability to access information remotely. Businesses that never dreamed of operating on a massive scale now attain globality simply through their cloud conversion. By providing a business platform that is highly mobile, the cloud allows everyone – especially small and medium-sized businesses – to be better than they ever were. For this reason, SMBs are particularly attracted to the cloud. And this growth is not slowing down anytime soon.

126 billion reasons to join the enterprise cloud
According to a study carried out by Parallels, the market for spending in the cloud will reach more than $125 billion by 2016. This number would represent a doubling of the $62 billion cloud market in 2013. The study found that one key reason for the rapid growth is the mounting popularity of the IaaS cloud market, which is expected to increase at a compound annual growth rate of 27 percent and be valued at an estimated $42 billion in 2016.

"SMBs are becoming more sophisticated in their use of IT and also demanding best-of-breed solutions," Parallels CEO Birger Steen said.

IaaS cloud provider makes sense for businesses
The reason the IaaS cloud is such a popular cloud option is because it provides exactly the sophistication Steen refers to. A separate survey conducted by Bluelock pinpointed the specific ways businesses are using the cloud infrastructure to grow. The survey found that businesses were using the IaaS cloud not just as a storage platform, but also as a place to expand the dependability of their infrastructure and cut costs at the same time. Here are some other findings from the survey:

  • The businesses surveyed ranked "High quality of service and support experience" as the biggest benefit of using the enterprise IaaS cloud.
  • Respondents overwhelmingly said they planned to use the IaaS cloud not only to test pre-production workloads, but also to encourage the growth of new workloads.
  • Four out of five people surveyed said they did not consider the enterprise IaaS cloud a threat to their job security.

Despite the well-documented support for enterprise cloud computing, there is still some general confusion about what the cloud is and the advantages it provides.

Clarifying confusion and encouraging cloud growth
According to industry insider and InformationWeek contributor Lawrence Garvin, a sense of confusion exists among businesses about exactly what constitutes cloud services. As he pointed out, "broad network access" – or merely being connected to the Internet – does not create a cloud service. For Garvin, the chief characteristic of a cloud service is multi-tenancy, or the ability for many users to operate simultaneously on a single, cohesive platform. This multi-tenancy is built into the enterprise cloud, a service that ensures easy access to all business personnel while keeping unwanted visitors out of the system.