As many different industries begin to expand into the cloud, the need for better security knowledge is becoming more pronounced. According to Data Center Knowledge, 50 percent of businesses in 2014 have sent sensitive or confidential data to the cloud, and over half of those who sent it did not have the data encrypted. This lack of procedure is very weak for security, and needs to be stopped if companies want customers' trust. Without  Fortunately, it is very easy to maintain an encryption strategy that keeps data from leaking into the wrong hands as long as a business is ready to pay the upfront cost of encrypting its files first. Entertainment is a major player here, due to the way that its content is created and delivered almost entirely on the back of digital media production equipment that benefits greatly from the synergies of solid teamwork and private cloud networking.

The real danger inherent within the predominance of poor security policy comes from the sheer amount of companies that love the advantages of cloud computing. From entertainment to banking to education, many industries are now making the full-fledged leap into cloud computing, according to CloudTweaks. This jump has to do with the things these industries, which focus on delivering content and information to clients in a consistent fashion, have to gain from becoming more mobile and Web-based.

In the entertainment industry, the use of private clouds is important because of the way it allows the back-end of production to be much more fluid and accessible [nice]. When dealing with digital or video content production, entertainment technology specialists have to work through massive payloads of data in order to create an appealing end product. When the product is shipped out, the public prefers to be able to enjoy their chosen entertainment wherever they are, whenever they want. Net-based providers like Netflix or Hulu are able to deliver content exactly where customers are, when they are there. This change allows for massive gains in accessibility, which translates directly into better profits for those services.

Including security on the back-end and front-end of those services is enormously important for any organization that wants to retain a level of respectability in the wake of a data breach. Although these breaches are still rare for those that are hosting on private clouds, they are never off the table. All information that is accessible through a computer is capable of being taken if the hackers involved are persistent enough. Encrypting and keeping track of private keys is an extremely important way for those working with sensitive information – billing data, social security numbers, tax receipts – to keep them from falling into the wrong hands. Without strong cyber security, it is easy for customers to lose confidence and flee to other providers.

Encryption strategy
At the center of any security strategy is managing keys effectively. There are differences between well-implemented encryption and poorly implemented encryption, and using it well is the cornerstone of taking advantage of the benefits of cloud computing. Thus it is important for organizations to have control of their encryption keys along with their cloud provider, so that data can always be accessed, even after a contract is terminated or any other mishap ensues. Those that have backup encryption keys should take care to store them under extremely secure conditions: Behind passwords, in offline hard drives, and using other methods that absolutely keep them from being connected to anything that may wind up in having them stolen. By using methods like these it will be much easier for organizations to get the most out of cloud computing.