Backing up data properly is key to ensuring your business survives through any unpredictable disaster.  The importance of cloud backup features, especially the offsite protection element, cannot be overstated, according to USA TODAY's Marc Saltzman. Cloud services protect your data from local threats which can include theft or damage to your company's devices. Imagine if a fire, flood or power surge were to happen at the company office. If all of the data was saved only on in-house hard drives, precious information would be lost forever.

The cloud, on the other hand, ensures complete protection of information even in the wake of a disaster. Life is bound to bring events that require quick disaster recovery, and the recovery time objective can determine an organization's' continuity.

Benefits of cloud backup
With cloud backup, RTO is virtually eliminated because you can access the information from anywhere with an Internet connection. Even if something at the office blocks data access, such as the above disasters, organizations are not put at a stand-still. The cloud redefines the word "office," making even a Wi-Fi equipped coffee shop an adequate place to work.

A recent survey revealed that more companies are moving to the cloud for disaster recovery plans.

"In particular, we learned that organizations are increasingly adopting the cloud for disaster recovery," said Gary Sevounts, Chief Marketing Officer of Zetta.net. "A third of participants told us they were planning to add a new DR approach, and 52% of those planned to add cloud."

This move shows that more companies are seeing the benefits of cloud backup, and it would be wise to follow their lead.

Ask the right questions
Companies concerned with cloud backup technology should speak with their cloud service provider to gain a better understanding of how safe their data is. You'll especially want to know how backing up information will affect the daily work routine. While it is a necessary security measure, you don't want to slow down the business. Faction's Layer 2 topology lets users replicate data from their premises to the cloud with ease. It won't make changes to the IP network and will work over the dedicated bandwidth.

The earlier a company utilizes these elements of the cloud and starts asking questions, the greater chance they have at keeping data protected. Plus, the cloud has a lot of storage, which will help organizations manage their growing volumes of data. Your cloud provider should be available 24/7 to answer questions or concerns, especially when it comes to disaster recovery.