While many companies are leveraging the cloud for business purposes, there are still some who have barely made use of the technology. These companies may not think they are losing a competitive edge by not being in the cloud, but recent research suggests otherwise. Computer Weekly contributor Archana Venkatraman reported that a recent IBM study found that organizational leaders who are using cloud service providers for large-scale business practices are doubling revenues and gaining a market edge over those who are using simple cloud capabilities.

The study surveyed 800 IT decision-makers globally and found that 20 percent of companies are using the cloud for businesses process such as analytics and collaboration and are significantly ahead in their respective markets over those that aren't leveraging these services.

"The robust cloud adopters are 117 percent more likely to use cloud to enable data-driven decisions; 79 percent more likely to rely on cloud to locate and leverage expertise anywhere in the ecosystem for deeper collaboration; and 66% percent are using cloud to strengthen the relationship between IT and lines of business," Venkatraman wrote.

Those who have leveraged the enterprise cloud are finding value by performing data analysis for quicker insights and better business decisions that can improve customer relationships and marketing ideas, while still getting simple cloud benefits such as efficiency and cost-effectiveness.

Reasons why businesses should invest more in the cloud
So how does the cloud exactly facilitate those large-scale business practices like analytics? Speaking at the recent Autodesk University Extension event, the company's technical evangelist Lynn Allen, addressed why businesses in every industry should be using the cloud, according to ITWeb.

The first reason is that the cloud enables mobility. Employees are able to access documents and data from the cloud in the field to make real-time decisions when engaging with a customer or partner.

Going hand-in-hand with the mobility aspect of the cloud is the potential for improved collaboration. The cloud allows employees working on a project to access it whenever they need to and receive ideas and improvements from fellow team members on a regular basis, improving the creative process.

The cloud also frees up additional IT space on legacy computer systems. That way more data can be stored and businesses are able to handle more workloads and get more done within a day. These capabilities should make enterprises want to adopt a cloud solution.

"Love the cloud. Give it a chance," stated Allen, according to the source. "Put your arms around the cloud and embrace all it has to offer."