While it is easy to think of the cloud as the ultimate back-end for any company, it is more about the customer and client relationship than it first appears. While the advantages of cloud computing, when listed off, seem as though they are tailored to making an organization's internal processes faster, those processes and the automation thereof are what allows a company to be able to more readily respond to client's needs. When the engine of a given company is better oiled, they are able to more directly engage with consumers.

Consumers do not know much about the cloud, and may not understand what is being offered to them when a company mentions its cloud offerings. In general, their experience is limited to end-user public cloud applications that many of them use in their day to day lives, like Apple iCloud or Google Docs. Even articles that are designed to give consumers information about the cloud go over some of these services, like this one in PCWorld. However, the useful part for consumers about a given company's adoption of the cloud platform is that they can get exactly the right kind of information when they need it. This can result in them being able to respond to consumers more quickly than they would otherwise. This is because the cloud allows the flow of information through an organization to more quickly respond to all new inputs. The upshot is that a company can gain access to all of the information it needs to in order to respond well to consumers more quickly, which is something that simply isn't an option for groups that aren't able to make use of the power of cloud computing.

Cloudy fundamentals
Businesses that make use of the cloud can count on being able to better support the people they make contact with because they will have better access to their internal files. Resource management, which can be a logistical nightmare for companies that span a continent, can be made simple through the use of cloud applications and databases. Even managing growth can be made more simple, as almost all cloud platforms and services are scalable, which allows them to grow alongside the organizations that use them, according to Cloud Tweaks. The upshot of all of this is that it is refreshingly easy to make use of business solutions that can live with an organization, rather than be replaced. The utility of having a single way of dealing with data or finances over the course of the entire lifespan of a business is that there is no need to retrain employees. A scalable cloud environment makes it easy to stay with one way of organizing that information.

Businesses that are interested in growth in the long-term should examine their options for making use of private cloud applications. The scalability for long-term growth within private cloud applications is just as possible for the enterprise as it is for any other type of company, it i just that it will involve more planning. Larger organizations are no strangers to the need to continually plan and replan their business investments, but the cloud can make that process simpler and easier. By planning out how a company will grow over the next couple of years, companies can take advantage of the scalability of the cloud platform and never lose sight of their important internal numbers.