At this point, most organizations have shifted their focus from trying to figure out whether they're going to use to how they plan to make it work for them. While smaller groups, in general, tend to flock to the public cloud as a way to lower their TCO and gain access to software-as-a-service office suites, this measure simply doesn't cut it for larger companies. Enterprise customers don't just need a place to host their information: They need a customizable, shapeable space that allows them to get exactly the kind of service they require to do business their way. For larger groups, infrastructure-as-a-service is necessary to scale IT operations. 

The limitations of the public cloud comes from the fact that it just isn't built to handle all workloads, according to IT Pro Portal. Many types of collaborative applications that can drastically increase the ability of a company to get important work done require horizontal integration across a company, which may not be possible with a public cloud. Even if a group were to make that switch and host all of its information in the public cloud in order to take advantage of that kind of software, that would be a security disaster.

The public cloud is inherently a far less secure platform for an organization to host its information on than the private cloud. Finally, the public cloud is simply less customizable than private clouds, because it doesn't  offer the same level of configurability with different IaaS options that an enterprise customer may want to use. Across the board, the enterprise cloud is a a more useful option than the public cloud because it allows a company to develop its own internal infrastructure. 

Customizability and the tailored cloud
A simple truth about the cloud is that not all platforms are the same. While pundits talk about the benefits of the cloud in abstract, it is not necessarily true that every company will benefit from the cloud in the same way, or will even want to use it along similar lines. The ways of using the cloud can be very varied, with some organizations making use of it purely as a way to share certain kind of collaborative projects between companies, while others using every part of the cloud to streamline all of their internal processes. Not every cloud platform will offer the same set of services, according to Forbes. This means that in order for an enterprise to get the value they need out of a given cloud deployment, they need to work with a customizable option that allows them to pick and choose the services that are best for them. 

A premium cloud vendor that offers a private cloud option as an IaaS platform gives companies the flexibility they need to develop a system that works for their systems. By allowing a company to tailor the cloud to their own needs, a premium IaaS vendor can let that group take advantage of the natural efficiency of cloud-based work that has been made to fit their needs. The cloud doesn't need to be one-size-fits-all. It is actually to the advantage of companies and engineers within those businesses to have a cloud design made to work exactly to their specifications, because it allows them to install better security measures. By avoiding paying for anything other than what they need, companies can take control of their IT costs and thrive within the cloud.