Amazon maintains a great deal of pride in its public cloud platform, Amazon Web Services. The company stated earlier this year that AWS has unique benefits over private clouds including lower costs, rapid deployment and pay-as-you-go-models. However, each of these advantages pertain to private platforms as well.

Writing for a Billing & OSS World blog, Alam Gill argued that Amazon was simply wrong about its private cloud claims.

"AWS executives seem to believe – and, perhaps more importantly, would like you to believe – that private clouds are a fancy form of 21st century outsourcing," Gill wrote. "But that's simply not the case."

Private vs. Public
Today, companies are tasked with expediting business growth and innovation but with fewer resources. The private cloud allows enterprises to achieve more with less and generate cash flow where it wasn't before. Additionally, such platforms can spur new business models that lead to higher profits and more efficient ways of completing objectives and meeting goals.

As Gill noted, private clouds "enable self-funded innovation and offer big savings that can support both evolutionary (OTT) and revolutionary (rip-and-replace) IT goals."

Here are some of Amazon's claims regarding the benefits of public clouds over private:

  • Public clouds don't require as much of an investment when building data centers or servers in order to run applications.
  • Public cloud services are priced according to usage, opposed to software that is licensed at a fixed price.
  • Public clouds enable users to activate thousands of servers in just a matter of minutes.

With these claims in mind, it's important to note that none of them are particularly unique to public clouds. Whether public or private, both platforms offer Capex and Opex savings, just as they both provide beneficial pricing models. With regard to the last claim, private clouds allow for the same capabilities, however, choosing a reliable service provider that can support the scale and reach of a business is key.

One difference between these two models that Amazon failed to mention is the inferior security of public clouds. Businesses with large volumes of customer data are most worried about service interruptions and security; and, AWS has been in the spotlight this year due to some major outages that affected numerous companies including Twitter.

The value of cloud-based delivery systems does not boil down to the benefits of one system over the other. Rather, it lies in the ability of companies to finance innovation. Generating new revenue streams and increasing profits are just some of the alluring benefits of cloud computing.

Benefits of Private Clouds
Private models, however, do provide businesses with more control and reduced risks than public alternatives. Today's enterprise environment requires computing solutions that are fast, efficient, agile and profitable, all of which are attainable through private cloud deployments while keeping data secure.

"The best way forward is to partner with organizations you know and trust," Gill concluded. "Work with a partner who can scale with your growth and deliver the quality and quantity of cloud service you need."