A new study said that gaming may count for a huge boom in data center usage by 2020, Datacenter Dynamics reported. The study said that streaming is becoming the default method of delivery for digital entertainment content, and that most of this will wind up being streamed through data center hosts. While different sized firms in the entertainment industry tend to work with different types of cloud hosting providers, the middle tier and higher end of gaming companies tend to use private cloud hosting services in order to save money in the long term and provide guaranteed security to customers. These companies will wind up being major users of private cloud based services in the near future.
Digital entertainment giant Blizzard made roughly $200 million dollars over the last year with its blockbuster free to play games "Hearthstone" and "Heroes of the Storm.. These games together equal the amount of money made by Kim Kardashian's "Kim K," a free-to-play phone game that simulates the life of a media starlet. These games feature a new style of digital entertainment content that allows players free access to the majority of game content, but allows them to pay money in exchange for quicker access to options within the game. These models work very well at attracting a large consumer base that is progressively motivated to spend more money on the game as they become more involved in them. Previous major successes in this field include the famous "Candy Crush Saga" developed by King Games, which was released on Facebook before finding its way to the mobile market in November 2012.
These games have to have servers with constant uptime that may also process credit card payments, hold user information, and deliver specialized ad content to subscribers who have not opted to feature in-game ads, which are common on mobile-based games. The demands for strong, secure servers with constant uptime make migrating to the private cloud the most appealing option for larger digital entertainment companies that want to reap the benefits of cloud computing. Although many users are uneasy with the turn towards microtransactions as a way to finance games produced by larger firms or starlets like Blizzard or Kim Kardashian, these games are making money and serving a very large audience.
Benefits of cloud computing for digital entertainment providers
By allowing an outside company to handle most of the technical side of data center maintenance, entertainment companies can focus more on their areas of core competency. Consider, for example, that electronic multiplayer free-to-play games can have a very large subscriber base active at any given time, with periodic spikes as new content is released or unlocked for general use. This means that they need to work with a private cloud hosting provider that is able to guarantee near 100 percent uptime and can design server architecture to accommodate an incredible number of oncoming connections simultaneously without losing speed. This is a demanding task that requires working with an organization that understands data management at a profound level, not just one that can put a server together.
Private cloud hosting services are excellent for digital entertainment companies because the demands placed by gaming software are very similar to the demands placed by e-commerce websites that already so frequently utilize their services. Plus, private cloud hosting is intrinsically more secure to use than public cloud hosting, which is a major concern for not only the gaming companies but for consumers, who want to be able to play games without worrying that they are creating a security hole by doing so. By being specialists in data throughput and security, private cloud hosting servers and providers can build long-lasting relationships with the entertainment industry.