To understand the huge growth in hybrid cloud enterprise deployment, it is important to examine the advantages of cloud computing that organizations achieve when they switch over to a cloud-based infrastructure, and the ways that the hybrid cloud achieves those goals. Although all three types of clouds have their advantages and uses within the modern-day business structure, the hybrid cloud may be the most flexible and the one most capable of blending in with the majority of other business strategies. In fact, one key difference that may set apart the hybrid cloud from the private and public cloud is its flexibility in terms of adoption. There are simply more ways to make the hybrid cloud work for different organizations, which allows it to be used in a variety of ways and for a multitude of strategies.

According to Reuber and Fischer 's review in the Journal of Business Venturing, online technical capabilities of organizations are key to finding success in international operations and finding Internet-enabled markets. The specific technical capabilities that are important to new businesses are having web applications that work with back-end databases, and customized websites that work well for a variety of different markets.

The hybrid cloud offers many ways for a company to easily make its web applications work with back-end databases and systems. Part of the beauty of hybrid cloud solutions is that it takes one of the key advantages of cloud computing – the ability to put data on an accessible, online server – and lets organizations either put data online or on secure servers hosted privately. This same kind of system is excellent for creating websites that access information kept on a companies' cloud-hosted servers in order to keep customer information accessible through online commerce websites. This way, clients that have highly sensitive information that can't be kept on cloud servers can still have their information routed through to the company's server in order to preserve the privacy of those specific clients.

Win-win compromise in the hybrid cloud
Because the hybrid cloud offers the advantages of cloud computing without any of the concessions that other hosting applications involve, it is expected to be the most popular cloud by 2016. Its ability to route around security problems by keeping any highly sensitive data on private servers is one obvious point in its favor, but a recent ZDNet article points out that the cost efficiency of the hybrid cloud also sets it apart from other options. The hybrid cloud allows organizations to enjoy economies of scale by making limited use of the public cloud while still being able to have a measure of independence from the Internet. This means that not all of a companies' ability to function is knocked out by Internet access being taken down by a storm or a cut line. As organizations become increasingly reliant on the Net to do business, those who have private servers hosted on their own property will have a new kind of resiliency.

The advantages of cloud computing are vast, and the most interesting part of hybrid cloud computing is that it allows organizations to make use of those opportunities without becoming dependent upon them. In this way, the hybrid cloud is the most sensible, forward-thinking, and reasonable approach to making sure that the newest technology has a place within a business. Organizations that use the hybrid cloud can look forward to stability, scalability, flexibility, and security from their choice in a way that outpaces adopters of other kinds of platforms, including those who have opted out of the cloud altogether.