Data Gravity

Fast access to all of the data organizations are accumulating is becoming too much to handle

Why Data Gravity Matters:

Data gravity can be further explained by:

  • Data attracts applications and services that want to leverage it
  • Applications and services create data as well
  • Latency (lower) and throughput (higher) both increase the gravity of data; they increase the power of the data and applications around it
  • The migration of both data and application to the cloud is exponentially increasing the data gravity of clouds
  • Enterprises already have use cases that require more than one cloud - whether IaaS, PaaS, or SaaS
  • Thus enterprises increasingly have to solve the multi-cloud “problem” - which is really the data gravity problem - by solving for access to data and applications in and between clouds

Why is this a challenge for organizations?

Simply put: the amount of data is growing exponentially, and the variety of applications that need access to data is also increasing. The applications increasingly leverage data across many clouds, and interconnectivity between clouds is limited and costly. When your application team is accumulating massive amounts of data in AWS, but your Data Science team wants to leverage a tool in Azure, how do you ensure both teams have high-bandwidth, low-latency access to that data, securely and easily? Even organizations willing to invest in the costly proposition of making and synchronizing multiple copies of the data can find that copying is insufficient due to the latency of the copying.

Every cloud inherently has a compelling reason to want your data: once it is under their roof, all of their services are a great deal easier to use. It is in their interest to get your data and lock it in. But is that what your developers, partners, and customers need?

As we follow the exponential curve of data growth, we are also following a curve of growth in the value of data. The more data we have and the more interconnected it is, the more valuable it becomes. Data sets are correlated with other data sets. Data is shared between partners. Data proliferates up and down a supply chain, across business units, and more. With both the quantity and value of data growing at superlinear rates, the future belongs to organizations that unlock the full power of their data. Those who allow their data to fall into a “black hole” of data gravity will find themselves outcompeted by organizations with superior data agility.

How do I solve this challenge?

Start now by thinking about how your data may be used 1 year, 3 years, and 5 years from now. Understand the implications of where your data and applications live, how you access them, and how you will interconnect all the applications and datasets you accumulate and develop - whether on AWS, Azure, Google Compute Platform, Salesforce, O365, Oracle Cloud - and many more. Then consider not only your data and applications, but ask: when I need to be agile, how will I connect to my partners, customers, and suppliers?

The concept of data gravity has revamped the cause for migrating to the cloud. As more data pours into various clouds, the providers of those cloud computing services get to take advantage of more IT infrastructure scale. With all the data adding to the mass of the cloud, moving into the cloud regardless of how large the next application may be, it’s always best to consider the long-term effects of your user base growth as well as the resources the application will consume.

As data is pulled closer to cloud infrastructure, an end user's experience can be positively impacted with:
  • Reduced latency
  • Increased efficiencies and speed
  • Increased application performance
What to consider for Data Gravity:
  • The appropriate time span before it cannot be moved easily
  • The effect data gravity has on other applications
  • The value the present data will have on other items that may be further away
  • Issues that arise if data cannot be moved

The selection of a cloud vendor is an important element to solving the data gravity challenge. How you implement and migrate to the cloud will play an essential role in future data results.


Contact the Faction Team today to learn more about how we can help your Cloud Infrastructure and Bottom Line.

Who do I choose to help solve the problem?

Faction’s mission is to make your data and applications agile. We are the membrane between the clouds - the glue, the nexus. We provide infrastructure to enable your applications to live there, and the network to ensure that all your applications and data are accessible. We make it trivial to move data into the clouds quickly, without extra copies - and we make it easier to move it out, when you need it elsewhere. When you have data or applications that need to access or be accessed from multiple clouds - we make it easier, faster, and more secure

Faction is an expert at delivering rapid transitions, extremely non-disruptive migrations, and significant cost savings over both on-prem and private cloud. At the same time, our direct connect service, Faction Internetwork eXchange (FIX) is explicitly designed to immediately unlock the value of your migrated applications, by allowing you to immediately craft hybrid applications between the migrated applications and public cloud services. We enable this by ensuring clients don't need any specialized hardware, software, or expertise by offering our “out of the box” hybridized private clouds that can connect "as-is" into public cloud environments, easily and inexpensively.

Faction offers a variety of services to help organizations, evaluate, architect, plan and execute cloud migrations, and then operate their new environments. Our Cloud Control Volumes solve the Data Gravity problem by physically positioning the data adjacent to the public clouds and logically within the public clouds providing true data sovereignty and compliance

Cloud Strategy Assessment

Our experts can help interview your stakeholders holistically, asking the right questions and ensuring you have considered all the factors to make your cloud migration successful, that your business objectives are well-understood and aligned across your organization, and that your tactical plan follows from your strategic objectives, and that your plan is achievable with the timing and budget available

Cloud Architecture

Our cloud experts can help architect your cloud presence, helping to design private, public, and hybrid- and multi-cloud environments that encompass all your application needs, and take into account your budget, integration requirements, technical operations, and future plans

Infrastructure Assessment

Complementary to our cloud architecture efforts, Faction can perform an infrastructure assessment, using automated tools to assess your compute, storage, and network requirements, ensuring you have a right-sized cloud ready to go. Faction backs this with a
100% sizing guarantee

Cloud Migration

Our team can directly assist with the tools and processes to execute a seamless migration to the cloud, leveraging our experience, software, and cloud platform to perform a battle-hardened cloud migration that saves money, reduces risk, and gets the job done quickly

Contact Faction

Learn more about how Faction's Cloud Services can work for you.