Heather Allen

As the Vice President of Marketing, Heather leads transformative initiatives in B2B marketing across the entire spectrum of marketing functions. This encompasses defining go-to-market strategies, spearheading demand generation, orchestrating ABM campaigns, managing channel marketing efforts, and enabling sales teams. Heather holds the reins for strategic development in industry segment campaigns and program management, alongside overseeing product marketing, which involves crafting value propositions, establishing competitive differentiators, conducting marketing analyses, driving GTM demand generation, and creating pipelines.

Drawing from over 20 years of experience in the tech industry, Heather prioritizes professional growth, leveraging her expertise to mentor and inspire teams. Guided by her leadership principles, Heather’s focus is on surpassing performance expectations and driving Faction to new tiers of growth.

Heather’s outstanding contributions have been recognized through accolades like the CRN Power 100 award in 2016 and twice receiving the Women in the Channel award in 2013 and 2016. She actively shapes interactive thought leadership and orchestrates strategic corporate positioning through ABM and persona-based marketing strategies.