For individuals and enterprises not currently occupying the cloud, the whole concept of it can seem somewhat mysterious. What is the “cloud,” anyway, and should we even trust it? This is how rumors start churning. And as rumors are apt to do, they have helped to create a kind of mythology around cloud computing. In an illuminating piece for Forbes, industry specialist Joe McKendrick highlighted some common myths about the cloud. Here we present three of the most interesting points – as well as information that counters the claims.

1. Businesses are still in the trial phase with the enterprise cloud. Many prospective cloud migrants regard cloud computing as something that is still very much in its experimental period, and that the companies that join it are somehow part of the trial. In fact, that could not be more wrong. It would be accurate to say that staying out of the cloud is the real experiment for companies – albeit one that likely will not last much longer. According to a recent Cloud Connect survey, nearly 60 percent of businesses surveyed believe the cloud is not only a viable business option, but a resource that will set enterprises ahead of the pack. In fact, linking up with a cloud service provider is so important to businesses that 58 percent of those surveyed said they were funneling more than 10 percent of their IT budget to enhancing their cloud presence.

2. The cloud only stands to help businesses save technology funds. The notion that the function of the cloud is confined to cutting company IT costs has been disproved countless times over. The cloud is more than just a means of keeping costs low – it is also a business developer. Advancement by virtue of a cloud migration has been demonstrated across the board, in enterprises of all sizes and industrial sectors. In Hungary, for example, the cloud is being put to use to make communication strategies more cohesive when a natural disaster occurs, according to a report on the program. By using the cloud, the Hungarian Water Rescue Service has been able to develop a system of communication that speeds up response time and gets service personnel out to damaged areas more quickly.

“We managed to integrate our staff communications, save tens of thousands of euros in travel costs, and free up over 1,500 man-days in staff resources to do what we do best – saving lives on our country’s lakes and rivers,” the Service’s president Sandor Bagyo raved about the cloud.

In India, a company has been founded that is devoted to harnessing the cloud to provide better filtration and solar power solutions for the population, GreenBiz reported. In a country that is rife with water issues and shortages, such technology could be enormously beneficial to the populace, and its influence could soon spread.

3. Security in the cloud is guaranteed. Enterprises that assume stringent security standards are in place cloud-wide are mistaken. This is where the important distinction between the public and enterprise cloud comes into play. In the public cloud, businesses cannot expect a level of security or control that will keep them properly guarded. For companies that do not conduct enough research about a suitable cloud service provider, they could find themselves in a cloud environment where their information is at greater risk. However, the enterprise cloud does provide the security that all organizations require. Because each company cloud is tailored to their specifications, businesses can guarantee a cloud computing experience that is both efficient and secure.